Keywords Marketer

         

Start with a Small Amount

As we mentioned in our last post (Why should we invest in digital marketing?) there are few advantages we mentioned but one of the main doubt our clients have asked us is: how much is the minimum investment?

To this question, we answer; with Google you can invest with the budget you want. Thanks to their PPC (pay per click) system, you can start with a small budget and only pay when the client clicks on your advert (and consequently enters your webpage).

When we talk with a SME we mention them  that they can star with a small budget and when they see the results, keep on increasing the investment whilst the ROI (Return on Investment) is positive.

For example: a small store who sells headphones want to advert the store in Google search network. They decide to invest 300€ for the whole month, due to AdWords tools, the advert can be limited to a daily investment of 10€.

With these new advertising systems in digital marketing, SMEs have the opportunity to compete with the big companies and advert themselves in the same way as a big one does, having the opportunity to reach thousands of people.

For a SME to be able to compete with a big one, one of the key is choose the keywords and its matching options. Here is a review of the different keyword matching options:

1.       Broad Match: the ad will be shown when the user searches for:

                                                               i.      all our keywords.

                                                             ii.      small variations of our keywords

For example: keywords bid is for: sony headphones

We will appear when the user searches for: sonys headphones, sony headphone, sony bluetooth headphones, etc.

We will not appear when the user searches for: sony, headphones, etc.

2.       Broad Match Modifier: the ad will be shown when the user searches for:

                                                               i.      all our keywords in any order.

For example: the keyword we bid for: +sony +headphones

We will appear when the user searches for: headphones sony, sony headphone microphone, sony bluetooth sony, etc.

We will not appear when the user searches for: headphones sonys (plural), bluetooth headphones, etc.

3.       Phrase Match: the ad will be shown when the user searches for:

                                                               i.      the phrase in the same order as bided.

For example: the keyword we bid for: "sony headphones"

We will appear when the user searches for: sony headphones with microphone, bluetooth sony headphones.

We will not appear when the user searches for: sony bluetooth headphones, headphones sony.

4.       Exact Match: the ad will be shown when the user searches for:

                                                               i.      same keywords, there cannot be any more words.

For example: the keyword we bid for: [sony headphones]

We will appear when the user searches for: sony headphones.

We will not appear when the user searches for: sony headphones with microphone, bluetooth sony headphones, etc.

 

We hope this has helped out and the matches options are clearer.

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